Chapter 6: How to Project STR Revenue & ROI Like a Pro

Where Dreamers Become Doers

Let’s talk numbers. Because fantasy Airbnb portfolios don’t pay the bills—cash flow does.

Whether you’re self-funding a cabin or pitching investors on a 4-unit beach play, your ability to predict profit accurately is what separates a great deal from a dead weight.

Here’s how to run projections that actually hold up:


📈 1. RevPar= ADR x Occupancy

That’s your core formula:
Average Daily Rate × Occupancy Rate = Projected Monthly Revenue.
Tools like AirDNA and Wheelhouse help you pull these numbers for your specific market and bedroom count.


📊 2. Use RevPAR to Compare Apples to Apples

Revenue Per Available Room (RevPAR) helps you compare different properties—regardless of size.
Use it to spot overperformers (and overpriced duds).


🧼 3. Be Honest About Your Costs

Your spreadsheet must include:

  • Cleaning + laundry costs
  • Restocking supplies
  • Platform fees (Airbnb takes a cut)
  • Management fees (if outsourced or internal)
  • Maintenance buffer (something always breaks)

💡 Pro Tip:

Overestimate expenses and underestimate income.
If the deal still pencils out—it’s worth pursuing.


📊 Want Our Plug-and-Play Spreadsheet?

We’ve built a simplified Airbnb ROI Calculator you can copy, plug in numbers, and test multiple scenarios.

👉 Download the free STR Deal Analyzer (Lite) below
or unlock the full Beyond BNB Investor Playbook at AirbnbTutorials.com

Luis Guajardo
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